TV commercial for Game of War has Mariah Carey

The Machine Zone decided to invest in an advertising campaign at least unusual to promote the game Game of War: Fire Age: a combat video full of humor and with the participation of the American singer Mariah Carey. In advertising, we can see two combatants for help via a button on the smartphone. The first time they request help, a knight with a magic sword appears; when asking for more help, a warrior with an ax comes up with his troop. The help WTF level brings a warrior with his mighty hammer. But in the end, Maria Carey appears and hits the dragon with an arrow announcing that it is "time to be a hero, too expensive" for both characters. Of course the music that rocked the commercial is "Hero", the singer herself. This second campaign is not the first time that the developer calls for a TV commercial to promote their game. The company launched this year during the Super Bowl (the final of the American football league), another part advertising executive with the American model Kate Upton. Revenues from mobile games are increasing every year and estimates Newzoo point to a value of 30 billion dollars only in 2015. This justifies the advertising campaigns on TV, which reach far more people than a campaign on Facebook, for example. Casual games on TV Also, unlike console games, casual games are usually available in any current smartphone equipped with Android, iOS or Windows Phone, which makes television campaigns even more effective. Another positive point is that the TV becomes the most reliable products the internet. The company did not disclose the amount paid in the campaign, but it is believed that the cost has been between 750,000 and 1 million. Considering that the company may be profiting about a million dollars a day, it is an investment with a great return.